Dan Sumners – Bloggers Roadmap Review

A Complete Blogging Tutorial?

A Complete Blogging Tutorial? Dan Sumners new book is quite a comprehensive guide to blogging – but is it comprehensive enough?

My review is long but worth reading through so you can make an informed decision as to whether you want to invest in Dan’s book.

Bloggers Roadmap is not a new product. This is the second iteration of the book and it’s been updated to reflect the current state of the internet.

Dan, an internet marketer who has been online for a while now, since 2005, has put together a guide on how to start blogging and what you need to do to have a very successful blog online and keep it successful. How does he know this information? Because he studied successful bloggers.

When I heard Dan was launching his book again I through it may just be a rehash of his old book…

Dan has put a lot of effort into updating his book and it shows.

Just from the contents you can see Dan has packed quite a bit into the book. Contents and page numbers below…


A Brief Introduction 5

What is a Blog? 6

Why start your own blog 8

Choosing your niche 10

Hosting and Domains 14

Designs and Themes 16

Life is Easy With 10 Base Plugins 20

Getting Started With Content 23

Traffic and Building Your Audience 31

Free vs Paid Traffic 34

More Content 36

More on Key Words 38

The Press Release 40

Social Networking Mastery 41

Twitter’s Tips 44

LinkedIn’s Linking 46

Google+ Greatness 48

Pinterest Power 49

Killer Traffic Tips and Resources 50

Video and Audio Content 52

Creating Unique Content 56

Email Marketing and Joint Venture Campaigns 57

Guest Posting 59

Viral Marketing With eBooks and Reports 61

Tools For The Job 63

List Building Extraordinaire 65

Monetizing Your Blog 67

Concrete Blogging Tips 75

Taking Action 78

Final Words 79

Make no mistake, this book is NOT an absolutely definitive guide to starting a blog or blogging.

It is a very good guide to get you started if you are new to blogging.

As you can see from the contents – Dan’s guide is quite comprehensive but in all honesty you would need several books / video courses to get the detail behind the content contained in the book.

Did anything disappoint me?

Not really, but…
For example, if you are absolutely new to internet marketing and blogging, you may not know what an opt-in form looks like, or the WordPress dashboard.

There are a lack of pictures in the ebook and certain other elements that an absolute newbie may not know and a picture would help in these instances.

However, if you bought a book about blogging from a bookstore, the likelihood is that the book will not have pictures either. So it’s no biggie and a mute point.

Is it comprehensive enough?

Yes and no…

Yes from the point of view it covers most, if not all, elements you need to consider when you start blogging and what you need to consider and do to keep on blogging. It does not cover everything in minute detail. But, if you wanted minute detail it would cost a whole lot more and, as stated above you’d need more books and courses to cover it.

This is, however, an excellent blogging guide – it’s not a comprehensive training manual. It’s not designed to cover everything in detail.

You’d also pay a lot more for a comprehensive guide to blogging and it still would not cover everything you needed to know.

Are there any upsells?

Yes. If you are new to blogging and do not know how to set up a blog, add pages and posts, etc, Dan has a comprehensive set of videos to show you how to do this.
There are 9 modules. Although that does not sound like many, each module contains several videos that cover the contents of the books.

The video module contents are outlined below…

Welcome to the Bloggers Roadmap training modules!

Please select the training module you require below. All Downloads are available within the modules.

Module 1 – Bloggers Roadmap The Beginning

  • An introduction to blogging
  • Domain registration and hosting
  • Installing WordPress automatically using cPanel

Module 2 – Bloggers Roadmap Getting Ready

  • Your new blog and what it brings
  • Dashboard business
  • Linking structure
  • Starting your posts the right way
  • Getting comments off on the right foot

Module 3 – Bloggers Raodmap Getting The Look and Customizing

  • Choosing and installing our theme
  • Adding Banners and favicons
  • Changing menus and footer links
  • The ePanel
  • Setting up pages, menus, links and more…
  • Introduction to opt-in

Module 4 – Bloggers Roadmap Building Your Subscriber Army

  • Opt-in first steps
  • Simple report setup
  • Advanced opt-in
  • Working with the sidebar
  • The popup
  • Social sharing

Module 5 – Bloggers Roadmap It’s Plugin Time

  • Making contact
  • Security
  • The super cache
  • SEO
  • Analytics
  • Your own Facebook page

Module 6 – Bloggers Roadmap Posting Content and Engagement

  • Engagement
  • Posting
  • Post Structures
  • Images
  • Shares

Module 7 – Traffic Tactics Bonus (there are several modules in each)

  • Theory Training
  • Practical Training

Module 8 – Bloggers Roadmap Working With Ads

  • Ads intro
  • Affiliate links and banners
  • Google ads
  • Your own products

Module 9 – Bloggers Roadmap Interviews

In this module we have some interviews with industry experts for you to listen to.


As you can see there is a lot covered in the 9 modules and the video course compliments the book really well.

The videos are not just another “How to install WordPress and start blogging” set of tutorials. Dan has really put some effort into making the video training fit the contents of the book.

As you may be able to tell – and proof above – I have bought the videos too. The info for the modules has been taken directly from the members area.

If you are new to blogging I really would suggest getting these. They are good value.

You can always try to find tutorials on YouTube, but I have found them to vary in quality and you spend so much time looking for what you want. Some are quite old too and are not up to date.

Dan’s are up to date.

I did not have any WordPress tutorials when I started to use WordPress and spent hours looking for an online tutorial or something on YouTube.

If I had a set of videos available to me it would had saved me a lot of time and frustration looking for the right video to show me how to install a plugin or add a widget, set up a menu, what plugins to use and how to set them up.

The video modules take you through everything you need to know to get you started.

The only criticism I have of the videos is that you cannot expand them to full screen.

The content is really good and well worth the money. I just like to have my videos a little bigger.

That’s just me and because I use an ultra-portable notebook with an 11.6” screen.

If you have larger screen I don’t think the video size would be an issue or if you watch them on a screen where you can pinch and zoom.

I watched them on a screen where I can zoom and you do not lose any playback quality.

So what else is there to consider?

Although the course covers setting up your blog with all the plugins you need, it does not cover some of the other plugins you may need to set up your blog.

Prettylinks is a free plugin which masks your affiliate id so your link looks “pretty”. (There is also a “Pro” version which has more features but you do have to pay for it).

Instead of having a link like this http://jvz1.com/c/8036/185073 (this is the Bloggers Roadmap “naked” affiliate link), it would be like this…


(this is not a working link, just an example) and is much better looking and looks less spammy.

The other plugin I’d recommend is a silo plugin. What’s a silo plugin I hear you ask?

It enables you to set up your site correctly for SEO purposes. If you want your site found by the search engines it helps to have your site set up correctly.

Of course this is not the only thing you need to do but it does help.

You can get silo plugins and *semantic themes from Network Empire:

  • Simple Silo plugin (Free) and good for standard blogs.
  • Deep Silo plugin – good for blogs and authority sites
  • Video Silo plugin – good if you want to automate video delivery to your blog.

A semantic theme uses Schema.org markup to help let the search engines know what your site is about. Click the link below to learn more about Network Empire’s plugins and themes.

Network Empire Silo Plugin and Themes


Are there any bonuses?

Yes, you can get hold of 10 PLR reports which you can edit into various articles so you can have immediate content for your blog.

This is a huge time saver for you as you will not need to write your own articles to add as content for your blog.

It is also a big money saver for you as well as you will not need to pay to have articles written for you which can get expensive if you want lots of content for your blog.

For the price of an article or two, you can get the Bloggers Roadmap and content for your blog!

You can see what you get here: Bloggers Roadmap Bonus Page

I would suggest you add your own unique content to the PLR so you don’t get penalised for having duplicate content on your blog.

Or you can spin these articles using services like Spin Rewriter.

Click the banner below to check out the sales page – you have nothing to lose by just taking a peek at what Bloggers Roadmap has to offer you…